Joannes Nolet founded his distillery in
Schiedam, Holland, in 1691. He most likely made jenever, a distillation of malt
wine that is widely regarded as the precursor to gin. Back then, the spirit was
produced in a pot still, which was the only distillation vessel available;
since the pot still yielded a range of impurities, herbs and spices were added
to cover them up. One of the additions was the juniper berry, and gin as we
know it now was launched on its evolutionary trajectory.
Today the company is run by Carolus Nolet and his two sons, representing the
10th and 11th generations respectively. You may not be familiar with Nolet's Gin, but
you’ve likely heard of their other spirit: Ketel One. Carolus introduced the
vodka into the U.S. in 1983, and the brand now has sales of two million cases
annually.
Jenever may have morphed into gin during the intervening three centuries since
the founding of the Nolet distillery, but the clan is still making it---the
spirit remains incredibly popular in the Netherlands, with a market share of
25%. There are two major styles, Jonge (young) and Oude (old) jenever. The
differences between the two have nothing to do with aging, although old jenever
may well see a few years of maturation in barrel. Young jenever usually
contains more grain than malt, and is a nearly neutral spirit (similar to
vodka) made by cutting-edge distillation techniques. Old jenever, by law, must
contain at least 15% malt wine; it is generally made in pot stills, and has a
rich, earthy flavor akin to whiskey. The Nolet family makes both.
With the arrival of the 11th generation, Carl Jr. and Bob, the Nolet company
began the transition into the 21st century (while there’s no admitted
connection between the two events, one gets the sense that they may well be
cause and effect). The family decided to make a modern style of gin that would
still reflect their heritage and roots. The result was Nolet's Silver Dry Gin ($50,
bottled at 47/6% ABV/95.2 proof), marketed as “The New Face of Gin” and aimed
at the generation that came of age during the recent explosion in America’s
cocktail culture. In addition to the standard botanical (juniper, orris root,
citrus, etc.), Nolet's Silver uses three never employed before in the
production of gin---peach, raspberry and Turkish rose.
Nolet's Silver Dry Gin has a lyrical, floral nose highlighted by scents of
lemon zest. It is seamless and graceful in the mouth, offering an assortment of
intertwining flavors in the mid palate: licorice, mint, white pepper and
citrus. The texture is lush and rich, the finish is long and gentle, and the
gin is a pleasure to drink---in addition to being eminently mixable (see
below).
That’s as far as it goes for most of us, but Nolet's also makes a Reserve Dry
Gin. With a hefty price tag of $700 and a ridiculously small production (only
498 bottles were released in 2010), this gin is the personal creation of
Carolus Nolet Sr. It’s made in small copper pot stills and highlighted by
flavors of saffron and verbena. With the reported color of a pale yellow
diamond and an alcohol level of 52.3%/104.6 proof, it claims to be “the world’s
first limited edition sipping gin.” You can experience it if you have silly
amounts of disposable income and a well-connected retailer, or you may order it
at venues such as the Beverly Hills Hotel, the Plaza or Waldorf in Manhattan,
and The Breakers in Palm Beach.
NOLET’S SILVER FIZZ
1 oz. Nolet’s Silver Dry Gin
.5 oz. fresh lemon juice
.25 oz. simple syrup
.5 oz. pasteurized egg white
Soda water
Stir first four ingredients with ice in a cocktail shaker. Pour into an
ice-filled highball glass. Top with soda water, and garnish with a wedge of
lemon.
NOLET’S SILVER LEMON COLLINS
1 oz. Nolet’s Silver Dry gin
4 oz. fresh lemonade
.5 oz. elderflower liqueur
.5 oz. simple syrup
Stir ingredients with ice in a cocktail shaker and pour into a Collins glass.
Garnish with a twist of lemon.
NOLET’S SILVER BRAMBLE
1 oz. Nolet’s Silver Dry Gin
.5 oz. fresh lemon juice
.25 oz. simple syrup
Cassis liqueur
Pour first three ingredients into an ice-filled rocks glass. Stir well. Top
with a light drizzle of cassis liqueur. Garnish with a raspberry.