Four Roses Bourbon is frequently touted as an example of a spirit that was “lost and rediscovered,” but it never really vanished. Seagram’s, in its infinite wisdom, decided to pull the product off the U.S. market in the 1950s to concentrate on selling blended whiskey here. Four Roses went from America’s most popular Bourbon to the best-selling Bourbon in Asia, while a Four Roses blended whiskey of dubious quality was sold in the U.S. for the next forty years.
Then, a curious thing happened: Seagram’s was sold in 2002, and after several
ownership changes the Bourbon ended up being bought by Kirin. The Japanese came
full circle and returned Four Roses Bourbon to the American market. By that
point, it had developed a cult following---after all, nothing stimulates the
imagination more than a product that consumers can’t buy.
Four Roses is made in Lawrenceburg, Kentucky, as it has been since 1910; the master distiller is Brent Elliott, who recently took over from Jim Rutledge, a veteran of four decades in the industry. He makes ten different Bourbons with five separate yeast strains, but most bear a family resemblance to each other. They are racy and spicy, leaner in texture than some other Kentucky Bourbons, and tend to have a long and resonant finish.
The lineup:
Yellow Label ($25): The entry-level whisky has hints of menthol and sweet corn
on the nose. It is high-strung and vibrant in the mouth, with hints of vanilla
in the mid palate and a vibrant finish. This is a lighter style of Bourbon,
with considerable burn and an astringency slightly reminiscent of
Scotch---something you would want to mix into a cocktail, rather than sip.
Small Batch ($40): While sweet and mellow on the nose, this is unctuous and
mouth-coating on entry, but carries a spicy kick in the mid palate; the finish
has echoes of vanilla, stewed corn, menthol and anise. Several notches about
Yellow Label, but with the same characteristic leanness.
Single Barrel ($50): The nose is rich and sexy, slightly floral, with scents of
vanilla and caramel. It is ripe and complex on the palate, with a rush of spice
and pepper that contrasts beautifully with the richness of the spirit. The
finish is long and harmonious. A distinctive and singular Bourbon.
2010 Limited Edition Single Barrel ($90): Released to commemorate the 100th
anniversary of the Lawrenceburg distillery, and bottled at cask strength of 110
proof. The finely focused, floral nose reveals whiffs of caramel and mocha. It is
richly concentrated in the mouth, almost candied, with a ripe and generous
texture despite almost lip-numbing levels of alcohol. It has an intensely
packed mid palate of exotic fruits that carries onto the silky finish with
flavors of melon, mango and guava. Spectacular, and the epitome of the Four
Roses style. The Limited Edition Single Barrel has been released every year
since, at the beginning of the winter season.
Don’t wait for Derby Day (it’s only once each year):
MINT JULEP
2-3 oz. Four Roses Bourbon
2 tsp. sugar
12 mint leaves
Club soda
Gently muddle the mint leaves, sugar and a splash of soda at the bottom of a
tall glass. Fill the glass with cracked ice. Add Four Roses, fill with club
soda, and stir well. Garnish with a slice of orange and a few sprigs of mint.
Do you like Four Roses compared to other brands of bourbon? Have you visited the distillery, or do you have a comment to share?